Successfully Marketing Clinical Trial Results
Winning in the Healthcare Business

Healthcare Marketing - Logo Effektive Kommunikation: Successfully Marketing Clinical Trial Results Erfolgreich als Medical Advisor Verbaler und visueller Ausdruck: Erfolgreich im Pharma-Marketing Dr. Guenter Umbach Kontakt
 

Transforming Research into Results: Turning Science into Sales
Advanced Workshop on Thurday, 10 December 2018 in Bonn: Register Register

Based on 30 years of experience and the Author's Book Register

Presentation at Workshop for an International Healthcare Company:
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Looking for the German Version: Deutschsprachiger Workshop Register


"Inspiring"
Dr. K. P.

"From the first minute until the last word you were focusing on our daily job"
Dr. Ö. E.

Benefits for You

  • Your communication activities become more effective
  • You leverage your data to strengthen your market position
  • You realize the full medical value of your brand
  • You update your expertise to turn science into sales

  • Impact and Comments Download


    Does This Sound Familiar?

    You have a wealth of scientific data, mainly from clinical trials, but don't exactly know how to put them to use in marketing & sales in order to reach results in the market place.

    You are looking for proven strategies and tactics that can help you suceed. (Note: There are no secret recipes or magic formulas.)

    Discover the tools and techniques that many of the top companies are using. Find out what will probably work today. Use the tips revealed in this workshop to get better results in less time.

    Program

    UmbachPartner-Bullet Distil a Clear Content from the Wealth of Scientific Data

  • How to benefit from studies before the results are available
  • Draw out advantages by asking smart questions
  • Outwit the competition: How to address the "class effect"
  • KISS: How to Keep It Short and Simple


    UmbachPartner-Bullet Maximize the Impact of Research Data on Business

  • Keep abreast of new medical and scientific developments
  • Why medical advisors are essential for the success
  • Identify scientific leaders in your field
  • Establish relationships with key opinion leaders
  • Develop "Questions and Answers"

  • UmbachPartner-Bullet Create a Convincing Communication Concept

  • How to get the attention your clinical studies deserve
  • Approve the scientific and medical accuracy of materials
  • Ensure that promotional materials are compliant with the respective Codes of Practice
  • Prepare medical training for marketing and sales personnel for new product launches


    UmbachPartner-Bullet Unleash the Power of Words

  • Ensure consistency in your vocabulary right from the start
  • How to write accurate and persuasive texts
  • Tap the innate power of headlines and subtitles
  • Articulate product benefits in a compelling way
  • How to become memorable


    UmbachPartner-Bullet Ensure Internal and External Support

  • Portray your trial results as golden opportunities
  • How to rally support through effective internal communication
  • How to get management to support your project
  • Involve everyone that can contribute to a winning strategy
  • Getting all relevant stakeholders on board
  • Maximize the benefit from agencies and consultants


    UmbachPartner-Bullet Use Relevant Communication Channels

  • Hallmarks of a good digital strategy
  • Effecive websites and blogs
  • Search Engine Optimization (SEO) Download
  • Newsletter and emails that make a difference
  • How to get the email addresses
  • Podasts and online videos
  • Experts, Key Opionion leaders, Advisory Boards
  • Events: Workshop, satellite symposia
  • Other communication pathways

  • UmbachPartner-Bullet Getting Things Done

  • Master the craft of successful implementation
  • How to write a good action plan
  • Make your action plan and timelines very visible
  • Manage priorities effectively
  • Celebrate achievements with your team members


  • How?

    The workshop is an energizing and dynamic learning experience. You update your skills and your professional know-how emphasising:

  • Solutions: Original insights using real-life case studies
  • Results: Recommendations for maximising your impact
  • Success: Practical tips for effective implementation.

  • You Receive the Best from Günter's Writings


    Zeitschrift Published Articles
    Articles and columns in journals and newspapers


    Flyer Flyer: Succeed with Know-How
    Making Marketing Work For You


    Buch Book "Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business", Gower Publishing, London (Your personal copy and a CD is included)



    Buch Book "Erfolgreich im Pharma-Marketing", Second edition, Springer Science+Business (Succeed in pharma marketing)



    Buch Book "Erfolgreich als Medical Advisor und Medical Science Liaison Manager" (Succeed as Medical Advisor and Medical Science Liaison Manager)



    Course Leader

    Dr. Günter Umbach is an international author, advisor, consultant and speaker who helps leaders strengthen their position, achieve better business results and succeed in the market place.

    Dr. Umbach's knowledge as a board-certified physician combined with his experience in the research and generic pharmaceutical industries both as medical director and as marketing director help his clients win customers in the healthcare sector. Under his leadership a billion-euro cardiovascular brand reached the highest revenue and profit of its lifecycle.

    His direct corporate clients include more than fifty pharmaceutical and medical device companies (many are Fortune Global 500 companies). Other clients include advertising agencies, clinical research organisations and communication firms in 14 countries. Günter is a former research fellow at the University of Texas in Houston, a Senior Associate of Management Centre Europe in Brussels, a guest professor for healthcare communications at the University of Bilbao, and a visiting faculty member for the Master of Pharmaceutical Medicine at the University of Duisburg-Essen.

    Clients benefit from his past memberships in the Global Speakers Federation and the Institute of Management Consultants USA. A podcast series, more than 50 published articles and 120 videos as well as three business books in three languages illustrate how to meet market challenges.


    Number of Participants




    Options

      This program is also available as
    • Customized in-house seminar
    • Personal consulting session
    • German-language event


    Venue

    Röntgenstraße 6, 53177 Bonn (near Cologne) in Germany
    Seminar Center Download    Location Download


    Certificate

    Each participant will receive a workshop certificate.

    Time Schedule

    Informal Breakfast: 08:45 - 09:00
    Workshop: 09:00 - 17:00
    Informal Discussion: 17:00 - 17:15

    Snacks, coffee, lunch and refreshments are included.


    Your Investment

    • 1000 (one thousand) Euro
    • 600 Euro for the second participant from the same company
    • Plus VAT


    Anmelden Reserve Your Place Now


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